When YOU think of business planning, what comes to mind? Scary? Boring? Valuable? Too much trouble? Worthless? Priceless?
There are literally hundreds of business plan guides, software programs, and websites, and thousands of business planning consultants. Many business planning approaches have one similar flaw – they’re far too complicated – even for business leaders.
Many of them would take us days, weeks, months, even years to complete. And then they’d sit on a remote shelf in a corner office somewhere collecting dust never again to see the light of day.
That’s NOT the kind of business plan I’m talking about. The best ideas – the best businesses – begin as SIMPLE ideas that are pursued with fanatic clarity.